Analytics . Insights . GrowthSales Trend
Ceiling Fans Trend Index | Week 1 base = 100
Zone + Week + Basis filter | Esc to clear
Insight
Index Trend
Overall + BLDC default | Add brands to compare
Brand performance with same zone/week filters
Insight
Brand Metrics
All tracked brands + added | Synced with trend above
Range
Weekly Comparison
MOP LandscapePeak=100
Outlet PresenceTotal=100
Brand x Band IndexRow=100
Models by MOPSpecs
Insight
Weather Trend (All India + Zones)
All India focus with zonal temperature context
Sales Trend (All India + Zones)
Switch metric view
Outlook Takeouts
Filter by geography
Insight
Like-to-Like Price Movement IndexOverall + key brands
Price-Demand SensitivityBrand-wise price vs demand change
Price Point MOP MovementBand-wise movement and index
First Price MoversOverall + by price point
India Heatmap on MOPZone x band average MOP (Rs)
Insight
BLDC vs Induction CutValue share and index movement
High Frequency Price PointsOur bands + growth index
Gaining Brands & ModelsWithin high frequency price points
Winning SpecsSpecifications driving gains
Select band to focus | Add brands for brand-specific view
Insight
Top Models by Band
Top models · Index scaled | Add brands
Top Models · Trend by weekShare % and index-scaled trend · Reflects filters above
Week-wise denominator logic | New(*) has split mode
Insight
Top Models v2
Bump ranks + contribution bars + dropped models
Competition Deep DiveSelected model vs competition | share/ND/WD/CS + MOP spread
All India | Brand presence & POSM effectiveness
Insight
Brand Presence
Overall default | Add POSM types to compare
PoSM Effectiveness — Impact on Counter Share
Value share with vs without brand POSM
Display vs Sold – Color
Ceiling fan colors: what's displayed (LLM) vs what's sold (Invoice) | Filter by geography
All India or by Zone
Outlet Photos
Photos from Visibility folder | Filter by Leading brand, POSM type, Zone | Click to expand
Filters apply to photo grid only
Display vs. Sales Insights
Correlations between what is displayed and what sells (LLM analysis)